In June 2026, Disney announced a beta of an AI tool that writes, shoots and scores TV ads for small businesses. Tools are getting easier for everyone. So the real question for a brand manager is no longer whether AI can make a film. It is who you trust to make yours.

Business Standard’s reporting that month named the risks brands are watching: misleading claims, fake-looking demos, synthetic testimonials, voice and likeness misuse, copyright, weak consistency, and a lack of disclosure. India also has no meaningful regulatory guardrails for AI advertising yet, as PRP Group’s Rahul Kashyap put it. That puts the responsibility on you and your partner. Here are seven questions that cover it.

1. Can I see released work for brands like mine?

Ask for films that have run, not tests. Look for your category and your languages. You can see ours on the AI Advertising page: Welspun, Parachute Advansed, Instamart, BKT, Tata Trucks, Storytel, Legrand and more.

2. What do I approve, and when?

You should see the script, the look frames and an animatic before the final film is generated. Approvals at that stage are quick and inexpensive. Approvals after are not.

3. How do you keep characters and products consistent?

Ask how a face, a costume or a pack stays identical from shot to shot, and across versions. Consistency is what makes a film look like it belongs to your brand.

4. Who writes and directs?

Ask to meet the creative director. The tools are available to everyone, so the people using them are the difference.

5. How are rights, likeness and claims handled?

Ask in writing: which tools are used, whether any real person’s face or voice is involved and with what consent, who owns the final film, and where and for how long it can run. For healthcare, finance, education and luxury, ask how product claims are checked.

6. Can you deliver every language and format I need?

A good plan gives you one master and the cutdowns: 16:9, 9:16 and 1:1, with regional voice-over and subtitles agreed up front.

7. What will I get, and by when?

Agree the list of deliverables, the number of review rounds and the dates before work starts. A clear schedule is the sign of a studio that has done this before.

If you would like to talk through a brief, write to namaste@teevra.co.

Sources

Business Standard, 20 June 2026: AI-made ads promise cheaper reach, but can brands avoid the slop trap?