Sometimes a film needs a real face or a real voice: a known actor, a creator, a founder, a customer. AI can carry their work further, across languages and formats, and the best results come when everyone has agreed the terms clearly first. Here is the checklist we use.

1. Written consent that names AI

The agreement should say plainly that the person’s likeness or voice will be used in AI-assisted production. A general talent release written before AI was in the picture may not cover it.

2. Scope: where and for how long

List the campaign, the platforms, the territories and the term. Anything outside the list needs a fresh conversation.

3. Face and voice are separate

A person may agree to one and not the other. Record each in the agreement, along with any language versions you plan.

4. Fees and credit

Agree the fee, any renewal fee and how the person is credited. Clear terms upfront avoid awkward conversations later.

5. Approval and no-go uses

Give the person a chance to approve the final film, and list what the likeness will never be used for, such as other brands, other categories or sensitive topics.

6. Minors and estates

For anyone under 18, consent comes from a parent or guardian. For a person who has passed away, from those who hold the rights. We handle both with extra care.

7. No lookalikes

If you do not have consent, do not create a character designed to resemble a real person. An original character is cleaner and often more creative.

8. Label and record

Under India’s 2026 IT Rules amendment, content that could be mistaken for a real person or event is within the synthetic media framework, as we explain in our post on the labelling rules. Keep the consent documents with the production record.

This checklist is a practical guide, not legal advice, so please involve your legal team in the agreements. If you are planning a film with talent and want to talk it through, write to namaste@teevra.co.