From Concept to Campaign in 72 Hours: Inside Teevra’s AI Production Pipeline

How Design Helps Businesses Accelerate Growth

What if your next product launch, ad film, or brand story could go live in three days—without cutting corners? Welcome to Teevra's AI-first production model.

In traditional production, even a 30-second spot can take weeks. Briefings, scripting, location scouting, shoots, reshoots, edits—each step drags the timeline. But today, agility is the new advantage. Brands need to be fast, relevant, and always-on. At Teevra, we've reimagined the entire pipeline using generative AI. Result? From script to screen in just 72 hours.

Day 1 - Creative Strategy + AI Ideation

We begin with a human-led brand workshop or brief. From there:

GPT-4o generates a dozen script concepts in multiple tones
AI design tools generate visual moodboards based on your brand ethos
Clients receive a deck of concepts, styles, and story arcs within hours

Day 2 - Production in Parallel

Once the direction is locked:

MidJourney creates high-fidelity frames for key scenes
Sora or Runway animates motion shots based on camera logic
ElevenLabs or AI voice tools generate voiceovers in chosen accents/languages
AI editors sync voice, image, music, and motion into a working cut

All these happen simultaneously, not sequentially. This is why speed is possible.

Day 3 - Polish, Versioning, Delivery

Our editors refine cuts, smooth transitions, color grade, and match brand tone
AI assists in creating regional and platform-specific versions (e.g. reels, stories, TVCs)
Human QC and creative directors sign off on final renders

By EOD, you're campaign-ready. With 10–15 versions tailored to every screen your audience uses.

Case in Point - AI Campaigns for Amul & Eureka Forbes

For Eureka Forbes, we produced three emotionally-driven ad films within two week. Each ad was written, voiced, and animated using AI- with distinct emotional arcs (aspiration, inspiration, redemption). Similarly, for Amul, we blended nostalgia and tech using AI to revive legacy visuals and package them for Gen Z. All this, in a fraction of traditional timelines.