In a brand film, the product is the lead character, and the pack has to be right: the label, the logo, the colour, the claim. AI models are wonderful at mood and light, and less reliable with small print. So we do not leave the pack to the model.

Rule one: the pack is never invented

We start from your real packshots, approved renders or a scan of the pack. The model builds the world around the product, and the real pack art is placed into the shot.

Rule two: match the light, then the colour

A pack that does not match its surroundings looks stuck on. Our finishing team matches the pack to the light and the shadows of each scene, then checks the colour against your brand reference on a calibrated monitor, because a colour that is slightly off is the first thing a brand team notices.

Rule three: text is set, not generated

Taglines, claims, price tags and legal lines are typeset in the edit, not generated by a model. That keeps every letter correct and makes late changes simple.

Rule four: check at full size, frame by frame

Every shot that shows the pack is reviewed at 100% zoom and in motion. We look for label drift, a wobbling logo, a cap that changes shape. Any shot that fails is regenerated or rebuilt from the real pack. Our post on working around AI video’s limits covers the wider checklist.

Rule five: sign off the pack first

Before video is made, you approve the pack as it will appear, in the look frames. It is the cheapest moment to find a problem and the easiest to fix.

If your pack has fine print or a tricky finish, send us a packshot and we will show you how we would handle it. Write to namaste@teevra.co.