The filmmaking world is undergoing a quiet revolution and India is leading it. In a landmark collaboration between Teevra Studios, India’s pioneering AI-first production house, and Khurafati Studios, a renowned traditional media company, the future of storytelling came alive in a new ad film for Arize. Half the film was created using conventional on-ground shoots with real actors and locations (helmed by Khurafati), while the other half was brought to life using Teevra’s AI-generated cinematic visuals.
The result isn’t a gimmick, it's a fully functional, scalable blueprint for hybrid filmmaking that blends emotional authenticity with machine-driven creativity, promising faster turnarounds, reduced costs, and creative possibilities that weren’t feasible before.
A Hybrid Model That Works
In the Arize campaign, Teevra and Khurafati split the production down the middle; Khurafati’s team handled all physical production, direction, and actor-led storytelling, while Teevra augmented the narrative with AI-generated sequences: landscapes, transitions, visual effects, and stylistic amplification. The seamless integration of the two mediums led to a film that looks, feels, and emotionally hits like any big-budget ad, but was delivered at nearly half the cost and time.
This model allows the best of both worlds: human performance, depth, and nuance from traditional filmmaking, with speed, scalability, and surreal visual storytelling from AI pipelines.
Why This Matters for Brands
For brands like Arize, and many others navigating crowded digital markets, this hybrid model delivers real business advantages:
Faster Turnarounds: Entire campaigns can now be concepted, executed, and delivered in under a week.
Budget Efficiency: Expensive scenes, backgrounds, or transitions are now AI-generated saving significantly on logistics.
Scalability: Need 50 content variations? Teevra’s AI can iterate creative versions in hours, not weeks.
Creative Agility: With AI, brands are no longer limited by set locations or VFX budgets. They can dream big and execute even bigger.
AI as a Creative Partner, Not a Replacement
A core belief shared by both studios: AI is here to empower creatives, not replace them. On this project, Khurafati’s directors, cinematographers, and actors drove the emotional heart of the narrative, while Teevra’s AI tools handled the visual augmentation. Writers, editors, and designers across both teams collaborated with generative tools to iterate faster, test ideas visually, and refine executions—all while maintaining narrative coherence and brand alignment.
The takeaway? The future of filmmaking is not man vs. machine. It’s man and machine.
A New Chapter for Indian Storytelling
This partnership marks more than just a campaign, it signals India’s entry into the global stage of AI-powered content production. With Khurafati’s pedigree in high-quality storytelling and Teevra’s cutting-edge AI content capability, brands now have access to a next-gen content creation that delivers cinematic quality at the speed of digital.
And this is just the beginning.
Join the Movement
If you're a brand, media house, or creative leader looking to push the boundaries of storytelling, now is the time to explore what hybrid filmmaking can do for you.
Teevra Studios and Khurafati Studios are actively collaborating with bold partners to co-create films, ads, and stories that are not just innovative but defining a whole new category of content creation.
