A film is approved in widescreen, and then someone asks for the vertical version for Reels by tomorrow. Cropping the sides cuts off the product, the face or the headline. The better answer is to plan every format before the first frame is made.

Why formats matter in India

India is a mobile-video market. InMobi’s 2021 report on programmatic mobile video, using data from January 2020 to January 2021, counted 356 million mobile video viewers in India and found vertical video click-through rates growing 25% year on year, against 18% for landscape. The data is a few years old, but the direction has only strengthened: much of your audience holds the phone upright.

Compose for each format, do not crop

In AI production we generate keyframes for each ratio directly. A 9:16 frame is composed for a tall screen, with the subject large and the action stacked vertically. The 16:9 frame has room for the wide shot. Both come from the same approved character and look, so they feel like one film.

Protect the safe zones

On vertical platforms, captions, buttons and profile names sit over the bottom and the edges of the screen. We keep the product, the face and the key line inside the safe zone, and put subtitles where they will not collide with the platform’s own interface.

Plan the delivery list on day one

Write the list in the brief: 16:9 for television and YouTube, 9:16 for Reels and Shorts, 1:1 or 4:5 for feeds, plus lengths and subtitle versions. It decides shots, framing and edit, and it costs far less to plan than to retrofit.

Have a film in mind and a list of screens to serve? Write to namaste@teevra.co and we will map the formats before a single frame is made.