Every IPL auction, ten teams compete for the same fans’ attention at the same moment. Most of what is posted looks alike: a graphic, a name, a price. In 2025, Rajasthan Royals decided their auction should feel like a film.

The result

Rajasthan Royals’ first AI-generated campaign, made with Teevra Studios for the IPL 2025 Auction, earned 17 million organic views. No paid media was behind it.

Our read on why it travelled

This is our view of the film, not a measured study. The film arrived at the moment fans were already looking. It gave them something to share rather than something to read. And it carried the team’s own character, so it felt like Rajasthan Royals and not like a template.

What brands can take from it

Pick the moments your audience already cares about. Make the piece for sharing, not just for the page. Treat the moment as a story with a mood, a visual world and a point of view. And plan early, because moments arrive on a fixed date.

You can watch the film on our AI Advertising page. If you have a moment on your calendar that deserves a film, write to namaste@teevra.co.